Hello, I'm Athiramol PS

Market Researcher & Data Insights Professional with a strong foundation in analytics, digital marketing, and data-driven storytelling. I currently volunteer as a Market Researcher at TESYouth, UK, where I conduct topic-based research, validate datasets, and transform information into structured insights that support youth-focused initiatives.

As a Tableau DataDev Ambassador 2024, I specialise in creating user-centric dashboards, applying design thinking, colour psychology, and UX principles. I have published research-backed work on emotional colour palettes and continuously explore ways to elevate data visualisation combining analytical depth with creative design.

Previously, I gained hands-on experience as a Data Analyst Intern at Valin Technologies in London, where I automated reporting workflows, built KPI dashboards, and conducted segmentation analysis that improved campaign engagement by 25%. Before transitioning into analytics, I worked as a Digital Marketing Assistant Manager, managing campaigns, SEO, and content strategies that boosted brand visibility and lead generation.

I hold a Level 3 Data Technician qualification from Just IT Training, along with certifications from IBM, Google, and Tableau. I also have academic training in International Management and AI foundations. My technical toolkit includes Excel, Tableau, Power BI, SQL, Python, and Azure.

Beyond work, I enjoy painting, photography, videography, and creative hobbies like cooking and candle making. I'm also passionate about technology building websites, creating portfolio projects, and continuously learning to grow as a versatile professional.

I'm driven by the intersection of research, analytics, design and I aim to bring clarity, creativity, and strategic insight to every project I work on.